Performing a backlink audit is the main action to evaluate the domain authority of your website, and we do it using the SEMRush tool to identify what strategies we can develop and implement to improve your positioning.
As you know, Google penalizes the presence of “trick”, inactive or low-quality backlinks on your website, which prevents it from achieving a good position in search engine results pages.
What we recommend in these cases to our clients as a Digitalmarketing agency is to carry out an audit that can detect the presence of bad backlinks that reduces authority to your site, and eliminate them to improve your SEO strategy.
What are backlinks and what is their impact?
The backlinks are the references to other sites that you incorporate in the form of links in your publications. To the extent that your mentions are natural, relevant to the content, and add value, the more they help, they increase the authority of the site.
On the contrary, the so-called toxic or bad backlinks are those that come from suspicious websites or are considered manipulative or spam. Its excessive presence causes search engines like Google to penalize your site due to its algorithms or manual action. So, in order to avoid any penalty do consult an SEO agency in UAE for better guidelines.
How to improve my backlinks?
We use the SEMRush tool to perform the backlink audit through which we collect key information that helps define the objectives and tactics of our clients’ digital SEO strategy.
Through its Backlink Audit functionality, we analyze the links based on 30 criteria, grouped into five categories:
- Manipulative links. When the domain of the website is included in long lists that do not add value.
- Link networks. When your site appears on duplicate pages.
- Irrelevant sources. If the referenced sites have nothing to do with the theme of your page, it is considered a bad sign.
- Harmful environment. When your domain is cited on malicious or de-indexed sites.
- When your site is frequently mentioned in a negative way in the comment space of other sites.
In order to improve the domain authority of a website, SEMRush flags all questionable links to build a “disavow” list. You can join any SEO Community to get better guidance on that.
This list is then subjected to the Google Deauthorization tool in order to prevent its presence from having an impact on the ranking that this search engine makes of your website.
How do you achieve a successful backlink profile?
The audit is just one step in the positive backlink building process. The methodology we follow includes:
Perform a periodic review of the backlinks of your site. Not only will you detect the toxins, but you will also know the results of your marketing actions.
Identify the valuable and trusted backlinks that you have lost, linking them again to recover.
Analyze the backlinks of the competition and look for the ones that are worth trying to incorporate into your own links.
Improve the SEO of your website by doing an analysis that helps to select the themes for the content that you are going to publish in order to attract backlinks.
Monitor that the backlinks are still valid, and in case they are already an inactive site, update them.
Take care that the anchoring of the backlinks sounds natural for Google’s algorithms. So, it does not consider them spam or manipulative.
Activate the backlinks audit notification function to detect the appearance of toxic backlinks in time.
Achieving the positioning of your website is a goal that requires time and effort. We use the most advanced technological tools to ensure that your domain is not penalized by Google due to an excess of negative backlinks. You should consult an SEO Specialist to analyze the quality of the backlinks.
Improving the domain authority of your site is an important tactic in executing your digital strategy that helps generate organic traffic that results in more leads and conversions.
How do you make sure your backlinks aren’t doing more harm than good to your digital strategy? What tools do you use to identify and disavow toxic backlinks? How can we help you to improve your results?